Our Story

Built by Finance People
For Everyone

Fina app was born from a simple frustration: managing money shouldn't require a finance degree. We're a team of engineers, designers, and former bankers on a mission to change that.

Mission

Democratising Financial Intelligence

We believe that the sophisticated financial tools once available only to the wealthy should be accessible to everyone — from a student budgeting their first paycheck to a small business owner managing international suppliers.

Fina app combines cutting-edge AI, bank-grade security, and an interface so simple your grandmother could use it. Because financial empowerment shouldn't have a barrier to entry.

2022

Founded in New York

Team members globally

$12M

Seed funding raised

Core Values

What We Stand For

Six principles guide every decision we make — from code to customer support.

🔒

Security First

Every feature is designed with security as the primary constraint, not an afterthought. Your trust is our most important asset.

💡

Radical Transparency

No hidden fees. No confusing terms. No data selling. We tell you exactly what we do with your money and your data.

🤝

Inclusion by Design

Financial tools should work for everyone regardless of income level, technical expertise, or geographic location.

🚀

Continuous Innovation

We ship improvements every week. Our users' feedback drives our product roadmap — we build what you actually need.

🌎

Global Perspective

Money moves globally. So does our thinking. Fina app is built for the world, not just one country or currency.

🌿

Sustainable Growth

We grow responsibly — financially, ethically, and environmentally. Our infrastructure runs on 100% renewable energy.

Our Team

The People Behind Fina app

A diverse team of technologists, financial experts, and product designers united by a single mission.

Alexandra Kim

Chief Executive Officer & Co-Founder

Former VP of Product at a global payments company. 14 years in fintech. Columbia Business School MBA. Passionate about making financial tools accessible for all.

Marcus Rivera

Chief Technology Officer & Co-Founder

Ex-Senior Engineer at a major cloud infrastructure company. Built distributed systems handling billions of transactions daily. MIT Computer Science.

Sophia Patel

Chief Security Officer

20 years in financial cybersecurity. Previously led security at two Fortune 500 banks. Holds CISSP and CISM certifications. Certified ethical hacker.

James Liu

Head of AI & Data Science

PhD in Machine Learning from Stanford. Developed AI models for personal finance at two leading tech companies. Specialises in NLP and anomaly detection.

Nadia Okonkwo

VP of Design

Award-winning product designer with deep expertise in financial UX. Previously at a leading digital bank. Believes great design is invisible until it isn't.

Thomas Weber

VP of Compliance & Legal

Former regulatory attorney specialising in financial services. Led compliance programmes across 40+ jurisdictions. University of Chicago Law School.

Milestones

Our Journey So Far

Q1 2022

Company Founded

Fina app incorporated in New York. Founding team of 4 begins building the core platform from a shared workspace in Manhattan.

Q4 2022

Seed Funding Secured

$12M seed round closed with leading fintech venture partners. Team grows to 14 across engineering, design, and compliance.

Q2 2024

Private Beta Launch

First 5,000 beta users onboarded. AI Budget Insights and multi-currency wallet features validated. NPS score: 78.

Q1 2025

Security Certifications

SOC 2 Type II and ISO 27001 certifications achieved. PCI DSS Level 1 compliance confirmed by independent QSA.

Q3 2026

Public Launch — Coming Soon

Fina app opens to the general public. 500K+ waitlist members to receive priority access and exclusive launch pricing.

Built by Finance PeopleFor Everyone